Everyone knows Andy Murray, the only man to win the Olympic gold and the US Open back-to-back. But what is he doing on a geospatial site?
It seems you can use spatial analysis to unravel patterns within a match that cannot be identified using traditional analysis and display techniques. 
See the Olympic Gold Medal match between Roger Federer and Andy Murray in an entirely new light: Using ArcGIS for sports analytics
(via Using ArcGIS for sports analytics | ArcGIS Resources)

Everyone knows Andy Murray, the only man to win the Olympic gold and the US Open back-to-back. But what is he doing on a geospatial site?

It seems you can use spatial analysis to unravel patterns within a match that cannot be identified using traditional analysis and display techniques. 

See the Olympic Gold Medal match between Roger Federer and Andy Murray in an entirely new light: Using ArcGIS for sports analytics

(via Using ArcGIS for sports analytics | ArcGIS Resources)